Privacy Policy
Last updated: February 2026
This Privacy Policy describes how www.rainbowsales.uk ("we", "us", "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from our website.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us:
How Our Website Works
Our website is powered by Base44, providing our application infrastructure and backend processing. Your data is stored and processed securely within this infrastructure.
Our product catalogue may be populated via integrations with external supplier APIs. Certain order fulfilment information (name, delivery address) may be shared with relevant suppliers strictly for the purpose of dispatching your order.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.
Device Information
- Purpose:
- To load the Site accurately for you, and to perform analytics on Site usage.
- Source:
- Collected automatically using cookies, log files, web beacons, tags, or pixels.
- Collected:
- Web browser version, IP address, time zone, and interaction data.
Order Information
- Purpose:
- To provide products to you, process payment, and arrange shipping.
- Source:
- Collected from you at checkout.
- Collected:
- Name, billing address, shipping address, payment info, email, and phone number.
Retention
When you place an order, we will retain your Personal Information for our records as long as necessary to comply with legal obligations (typically 7 years for UK tax purposes).
Cookies
We use functional and analytics cookies to improve your experience.
Functional Cookies (Essential)
| Name | Function | Duration |
|---|---|---|
| rs_session | Used to maintain your browsing session across pages. | 24h |
| rs_cart | Used to store your shopping cart contents between visits. | 2w |
| rs_cookie_consent | Stores your cookie consent preferences. | 1y |
| rs_recently_viewed | Remembers recently viewed products for your convenience. | 30d |
| rs_auth_token | Keeps you logged in to your account. | session |
Analytics Cookies (Google)
| Name | Function | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes users and tracks visits. | 2y |
| _ga_* | Google Analytics 4 — stores and counts page views. | 2y |
| _gid | Google Analytics — distinguishes users (24h sessions). | 24h |
| _gat | Google Analytics — throttles request rate. | 1min |
Complaints
If you have concerns about data handling, please contact us at neil@rainbowsales.uk. You also have the right to lodge a complaint with the ICO.